Honda - Unstoppable Dreams

Honda has a legacy of winning championships, building iconic vehicles, and making dreams a reality. But as the company’s founder once said, “Success is 99% failure.” Failure is a necessary part of chasing one’s dreams, which is why we embraced it in our brand campaign for Honda. We used a reverse poem technique to illustrate that no failure is insurmountable, and that dreams become unstoppable when powered by determination.